Testimonials
What my mentees say
Restaurant, café and food founders in Zürich share what working with me was like – from the first idea to opening day and beyond.
As a foreigner settling in Zurich, with no Swiss academic background or local work experience, my opportunities were quite limited. It was Assem who first recognized my potential. Only six months after I started working, she offered me the position of Store Manager. At first, I was overwhelmed and hesitant, but thanks to Assem’s encouragement and belief in me, I took on the challenge — a decision that completely changed my path. When I first opened up to her about my dreams, she celebrated it as if it were her own. Since then, she has always been by my side, treating my concerns and questions as if they were her own, and offering invaluable advice. Her years of experience, accumulated know-how, and the lessons she learned from her own journey have been priceless to me — someone starting from absolute zero. Thanks to her guidance and unwavering support, I am now about to open my own space and finally bring my dream to life. Even now, Assem remains one of my greatest supporters. To me, she is much more than a mentor; she is a true role model and a pillar of strength in my life.
Imone Korean Food, Zürich
Starting my new café business has been an incredible journey, and I couldn't have done it without Assem's amazing mentoring! From the get-go, she has been a crucial partner in shaping my venture. Her expertise in determining menu costs, setting up efficient systems, and providing top-notch advice on employee management has been invaluable. Assem's knowledge extends to all my gastro questions, and she's even connected me with quality food and beverage suppliers. What sets Assem apart is her flexibility. Our calls are tailored to fit our busy schedules, and she always focuses on what's most pressing for me at the time. Thanks to her unwavering support and guidance, my café is thriving today. If you're looking to elevate your business, I can't recommend Assem enough!
Our Happy Place, Zürich
As we were both fairly new to the gastro industry, Assem helped us navigate the HR space within the local gastronomy scene in a super efficient and simple manner. Despite the fact that Assem is a busy entrepreneur, she always takes her time for you and makes sure you get the proper help and value in order to overcome any challenges you may have, or simply grow your business further - saving you time and money. We have really enjoyed working with Assem and can only recommend her if you are setting up your business and don’t know all the ins and outs of the industry.
MOON
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